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How A Business Email Address Can Attract More Customers

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Collecting customer emails on your website is one of the simplest and most automated ways of increasing your restaurants sales and creating loyal customers. By sending out targeted newsletters to your customers you'll be giving those people an incentive to come in to your restaurant and keeping your restaurant on their minds for when they decide to dine out.

Contest – Create a contest as an incentive to collect emails. For example, add each new signup into a draw for a free appetizer or dessert each month. Choose one of the above options or create your own idea and give customers something in exchange for their email address and you'll see your conversion rate go up.

  • Set up an automated email to guide customers through your funnel. Use a simple, personal question-and-answer style format to make sure the email is helpful. Consider sending a series of emails, not just one, and don't be afraid to send the first email a few hours after your customer first triggers the action in question.
  • For example, if you're targeting a group of customers who've had a negative experience, you can tailor your email message to say 'Give us a second chance' or 'We're sorry — and we're ready to make it right.' Use a strong subject line.
  • Aug 18, 2016 Switching from a personal email address to a domain-based business email will give you enhanced tools for keeping your business data safe and secure. For example, the business version of Gmail (included in the Google Apps for Work suite) offers more layers of protection than personal Gmail, such as data loss prevention and mobile device management.
  • Apr 15, 2019 Over the long term, email marketing can build more trust than phone calls or social posts or remarketing advertisements trying to get sales. Despite not being the most innovative new technology, email marketing is still one of the most effective ways to consistently connect with your prospects and customers.

Once you have your optin setup and your newsletter designed, 10 minutes a month is all it takes to see more sales.

Step 1 – Choose An Email Marketing Provider

The first thing you will have to do is decide on which email service you would like to use for your newsletter campaigns. A few options include: Welcome back!teach to be happy.

Email

Mailchimp – Free for up to 2,000 subscribers and 12,000 emails per month

AWeber – Free for 30 days and then $19/month for up to 500 subscribers and unlimited emails

Campaign Monitor – Starting at $9/month for 2,500 emails to 500 subscribers or pay-as-you-go

Constant Contact – Free for 60 days and then $20/month for up to 500 subscribers

Step 2 – Add An Email Optin To Your Website

Now that you have chosen an email provider to store and send emails you will need to create an optin to start collecting emails. The best way to add an email optin to your website is by using a software made just for that purpose. We recommend the following options:

SumoMe – Use ‘List Builder' by SumoMe for free to create an optin on your website that collects customer email addresses. List Builder includes a completely customizable design and is mobile optimized so that you aren't missing customers on their phones and tablets.

OptinMonster – Using OptinMonster is an easy yet powerful way to create and A/B test lead capture forms on your website.

Hello Bar – Hello Bar is a quick way to add an email optin bar to the top of your website for customer to enter in their email.

How a business email address can attract more customers effectively

There are literally hundreds of options to choose from so choose what works best for you and if you're not a developer, what's easiest to use. Also make sure that this service integrates with the email marketing provider that you have chosen in step 1.

Step 3 – Create The Incentive

Once you have added the email optin to your website and connected it to your email marketing provider you will need to create an incentive for customers to actually give you their email.

How a business email address can attract more customers work

If you simply write 'Sign up for our newsletter' you are not going to get very many email signups. People want something, anything, and they want it for free.

Here are a couple options:

$5 Off Coupon – Using your email marketing provider, send each new signup a coupon for $5 off their next meal at your restaurant. Not only does this offer the customer an incentive to give you their email, but they'll also now have to come into your restaurant to redeem the coupon.

Contest – Create a contest as an incentive to collect emails. For example, add each new signup into a draw for a free appetizer or dessert each month.

Email

Choose one of the above options or create your own idea and give customers something in exchange for their email address and you'll see your conversion rate go up.

Step 4 – Use Your List To Grow Your Sales

How A Business Email Address Can Attract More Customers

Mailchimp – Free for up to 2,000 subscribers and 12,000 emails per month

AWeber – Free for 30 days and then $19/month for up to 500 subscribers and unlimited emails

Campaign Monitor – Starting at $9/month for 2,500 emails to 500 subscribers or pay-as-you-go

Constant Contact – Free for 60 days and then $20/month for up to 500 subscribers

Step 2 – Add An Email Optin To Your Website

Now that you have chosen an email provider to store and send emails you will need to create an optin to start collecting emails. The best way to add an email optin to your website is by using a software made just for that purpose. We recommend the following options:

SumoMe – Use ‘List Builder' by SumoMe for free to create an optin on your website that collects customer email addresses. List Builder includes a completely customizable design and is mobile optimized so that you aren't missing customers on their phones and tablets.

OptinMonster – Using OptinMonster is an easy yet powerful way to create and A/B test lead capture forms on your website.

Hello Bar – Hello Bar is a quick way to add an email optin bar to the top of your website for customer to enter in their email.

There are literally hundreds of options to choose from so choose what works best for you and if you're not a developer, what's easiest to use. Also make sure that this service integrates with the email marketing provider that you have chosen in step 1.

Step 3 – Create The Incentive

Once you have added the email optin to your website and connected it to your email marketing provider you will need to create an incentive for customers to actually give you their email.

If you simply write 'Sign up for our newsletter' you are not going to get very many email signups. People want something, anything, and they want it for free.

Here are a couple options:

$5 Off Coupon – Using your email marketing provider, send each new signup a coupon for $5 off their next meal at your restaurant. Not only does this offer the customer an incentive to give you their email, but they'll also now have to come into your restaurant to redeem the coupon.

Contest – Create a contest as an incentive to collect emails. For example, add each new signup into a draw for a free appetizer or dessert each month.

Choose one of the above options or create your own idea and give customers something in exchange for their email address and you'll see your conversion rate go up.

Step 4 – Use Your List To Grow Your Sales

Now that you have started to grow your email list it's time to get some value out of it instead of just letting it sit there and grow.

Start sending a monthly (or no more often than weekly) newsletter to your subscribers. In this email you can include upcoming events, news menu items, current specials, coupons, contests or anything else that will inform customers of what's happening at your restaurant and convince them to dine at your establishment in the near future.

How A Business Email Address Can Attract More Customers Effectively

It's easier than you think to set this up and start growing your own email list for your restaurant. Get started on it this week and let us know how it goes.

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Too busy to setup your own campaign? We can help you start collecting customer email addresses to grow your sales, contact us today!





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